ATI is poised to take advantage of this growth and lack of competition with an experienced staff, excellent location, and effective management and marketing. The company's goals over the next three years are: Develop strategic alliances with service providers nationally, internationally, and in the Woodville area. In order to achieve these goals ATI needs to focus on the three key areas of:
ATI is poised to take advantage of this growth and lack of competition with an experienced staff, excellent location, and effective management and marketing. Develop strategic alliances with service providers nationally, internationally, and in the Woodville area.
In order to achieve these goals ATI needs to focus on the three key areas of: Effective segmentation and targeting of adventure travelers within the larger travel market. Successfully position ourselves as adventure travel specialists. Communicate the differentiation and quality of our offering through personal interaction, media, and regional marketing.
Develop a repeat-business base of loyal customers in order to create sufficient sales. The founder and employees of ATI are experienced travel industry professionals and are passionate about the activities ATI will promote and offer. The travel agency market is competitive, and technology, namely the Internet and Computerized Reservation Systems CRShas changed the way travel agencies operate.
The Internet gives agencies and individuals the ability to perform travel related research. Discount airfare brokers have taken advantage of the Internet by offering tickets online at discounted rates.
This has increased price competition. Computerized Reservation Systems have increased the speed and efficiency of the agency-to-customer transaction. They have also increased the start-up costs for travel agencies who wish to be competitive.
One notable trend in the travel industry is increased deregulation. Deregulation has increased the need for differentiation and has, in many cases, lowered the prices of airfare and other travel-related services. Additional trends include caps on agency commissions by many of the larger airlines, increases in adventure travel, and reduction of profit margins.
The travel industry is highly fragmented. There are large national chains, small home-based businesses, consolidators on the Internet, etc. Membership numbers in some of the travel-related associations give some indication of the number of participants in this market.
ATI has approximately 30 immediate competitors in the greater Woodville area, including two agencies that are branches of national travel agency chains.
ATI is researching the market to identify potential opportunities for future sales in this rapidly changing environment.International Travel Agency Business Plan - Free download as Word Doc .doc), PDF File .pdf), Text File .txt) or view presentation slides online.
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Adventure Travel International (ATI) is a start-up travel agency that specializes in adventure tourism and travel.4/5(29). Be a travel agent now through Global Travel International's travel agent training and certification program! Want to know how to become a travel agent? Well, becoming an Independent Travel Agent has never been easier or more rewarding.
Doing business; Getting paid; FAQs; Hotel Partners; Home | About | Join The Number 1 Travel Agency. Adventure Travel International (ATI) is a travel agency that specializes in adventure tourism and travel. It will provide consulting and custom travel arrangements and packages.
ATI's mission is to become the foremost provider of adventure travel to the people of the Pacific Northwest.